Master in Digital Marketing, Transformation & Design Thinking - Barcelona

Course Overview This course provides the strategic skills needed to lead digital transformation and craft compelling marketing campaigns in a rapidly evolving business landscape. Students will learn to leverage new technologies and design thinking to re-imagine products and business models. The curriculum focuses on understanding modern consumer behavior and mastering the digital tools essential for success. Key Program Highlights Design and execute effective digital marketing campaigns Apply a strategic framework to plan and lead digital transformation Understand consumer motivation and search engine algorithm fundamentals Re-design businesses and products driven by new technologies Develop innovative ideas using the design thinking process