BA (Hons) Fashion Business and Promotion with Foundation Year

Course Overview This foundation year provides an essential introduction to the business side of the global fashion industry, preparing you for a successful undergraduate degree. You will develop a strong blend of creative, business, and digital skills through hands-on projects and industry collaboration. The programme is designed to build your confidence and professional portfolio, ensuring you are ready to specialize in areas like buying, marketing, or trend forecasting. Key Program Highlights Gain practical experience through live projects and briefs from major brands like Superdry and Selfridges Develop industry-standard digital skills in Adobe InDesign and Illustrator for visual communication Explore key business areas including trend forecasting, buying, visual merchandising, PR, and marketing Build a professional portfolio with work including visual marketing materials, reports, and range plans Secure valuable industry experience through a dedicated placement and opportunities for international exchange