BA (Hons) Fashion Marketing

Course Overview This Fashion Marketing degree equips you with the strategic and creative skills to launch brands and influence consumers in a dynamic global industry. You will master the process of building a brand, from initial market research and trend forecasting to developing multi-channel campaigns that tell compelling stories. The course emphasizes real-world application through live briefs, industry networking, and the unparalleled opportunities of its central London location. Key Program Highlights Master the full marketing journey, from concept and consumer analysis to creating engaging multi-channel campaigns. Develop expertise in creative storytelling, influencer marketing, and innovative promotion through pop-ups and collaborations. Gain hands-on industry experience with live briefs, access to professional tools like Fashion Monitor, and guest lectures from experts. Build a professional network in London through events, internships, and visits to major festivals like London Fashion Week. Progressive curriculum that evolves from analyzing campaigns to creating original brand stories from scratch.