PgCert/PgDip Digital Marketing and Analytics

Course Overview This course provides a comprehensive introduction to contemporary marketing theory and practice, with a core emphasis on data-driven analysis as the foundation of modern digital marketing. It equips you with a credible technical background and direct industry connections to prepare for senior roles in the field. Key Program Highlights Curriculum emphasizes business-based data analysis central to modern marketing practice Close links with The Chartered Institute of Marketing (CIM) and industry professionals Pathway to the MSc in Digital Marketing and Analytics for further study Real-world engagement through company visits and a guest speaker programme Prepares for senior roles like Digital Marketing Manager and Marketing Analytics Manager