BA (Hons) Digital Marketing

Course Overview This dynamic degree equips you with the essential creative and analytical skills to build, manage, and measure powerful online brands. You will act as a co-producer from day one, tackling live briefs and using industry-standard tools in our collaborative digital marketing lab. The course is designed to prepare you for a specialist career as an in-house expert, agency professional, or freelancer. Key Program Highlights Hands-on experience managing real social media channels and tackling live client briefs Master industry-standard Adobe Creative Cloud applications in a state-of-the-art marketing lab Comprehensive curriculum covering SEO, paid advertising, social media, and customer conversion Option to tailor your degree with specialized modules in UX, brand management, and mobile marketing Develop a professional online presence and build a portfolio of campaign, website, and app ideas