BA International Business Administration - Digital Marketing (International Experience Track)

Course Overview This bachelor's degree in digital marketing, based in Berlin's vibrant tech hub, provides a comprehensive foundation in modern management disciplines with a specialized focus on data-driven marketing strategies. The program is designed to move beyond outdated tactics and instead master the analytical insights needed to deeply understand the customer and drive core business decisions for online shops, SaaS companies, and future clients. Key Program Highlights Industry-focused curriculum designed in Germany's startup capital, Berlin Emphasis on data analytics and customer-centric marketing strategies Comprehensive exploration of core management disciplines Practical skills for optimizing digital campaigns and budgets Preparation for careers with e-commerce, SaaS, and digital agencies