BA (Hons) Business Management with Analytics

Course Overview Keele's Business Management with Analytics BSc equips you with the strategic and technical expertise to drive data-informed decisions in modern organizations. This dynamic programme blends core business principles with advanced analytical skills, preparing you for a successful career at the intersection of management and technology. You will graduate as an ethical and sustainable leader, ready to make a positive impact in the global business landscape. Key Program Highlights Dual focus on core business operations (strategy, marketing, HR) and technical analytics (data visualization, statistical modelling, programming) Built-in Professional and Academic Development Programme to build creativity, confidence, and critical thinking Practical, career-focused learning with real-world scenarios and strong industry connections Emphasis on sustainability and business ethics to become a force for good Opportunities for placements, entrepreneurship, and hands-on experience