Post-Baccalaureate Diploma Innovation and Entrepreneurship in Tourism

Course Overview This course provides a comprehensive foundation in tourism before specializing in the dynamic field of event and festival management. Students will first master core principles of tourism planning and marketing before developing advanced skills in designing, operating, and evaluating successful events. The program prepares graduates to understand the significant role festivals and events play within the broader tourism industry and contemporary culture. Key Program Highlights Build a strong foundation in tourism industry fundamentals, marketing, and service provision Specialize in the creation, design, and operation of events and festivals Develop essential research and strategic evaluation competencies Explore the intersection of tourism with culture, the environment, and the experience economy Gain the practical skills needed for a career in event planning and tourism management