BS Consumer Experience Management

Course Overview This first-of-its-kind Consumer Experience Management program equips you to design seamless, personalized customer journeys and drive business growth by strategically meeting modern consumer needs. You will develop highly marketable skills in analyzing the end-to-end customer experience, from identifying key touchpoints to building consistency across all outcomes, preparing you for a wide array of exciting industries. Key Program Highlights Master the analysis of the complete customer journey and identify critical path-to-purchase touchpoints Develop expertise in consumer behavior, data analytics, and digital applications Learn to optimize CX through strategic decision-making to create value and ensure profitability Prepare for diverse industries including retail, entertainment, travel, health, and technology Customize your degree with interdisciplinary concentrations tailored to your career interests