MSc in Fashion and Luxury Marketing

Course Overview The MSc in Fashion and Luxury Marketing is designed for aspiring professionals seeking to build a career in the global fashion and luxury sectors. The programme provides state-of-the-art, data-driven training in marketing, focusing on luxury brand management and consumer behaviour. Based in Barcelona, one of the world’s leading fashion capitals, students gain practical insights into brand strategy, creativity, and innovation within high-end markets. Graduates emerge prepared to lead marketing initiatives and manage brand operations in the dynamic fashion and luxury industries. Key Program Highlights Comprehensive understanding of fashion and luxury marketing principles. Focus on brand management, consumer behaviour, and market strategy. Practical, data-driven approach to luxury marketing and management. Learning experience based in Barcelona, a major international fashion hub. Preparation for leadership and management roles in the fashion and luxury sectors.