MS Consumer Behavior and Decision Sciences

Course Overview The MS in Consumer Behavior and Decision Sciences at Harrisburg University merges psychology, behavioral economics, and data science to decode the science behind how people make choices. This program provides a powerful blend of theory and hands-on application, preparing you to predict market trends and shape effective business strategies. You will graduate ready to drive innovation and influence decision-making across diverse industries. Key Program Highlights Master the intersection of psychology, economics, and data science Gain hands-on experience with practical, real-world applications Learn to predict consumer trends and drive data-informed strategies Prepare for high-demand careers in analytics, UX, and consulting Develop innovative solutions for a variety of business challenges