BA (Hons) Business of Games

Course Overview This degree equips you with the specialized business acumen and industry knowledge required to launch a successful career in the dynamic games industry. You will master the core principles of game marketing, finance, and publishing while analyzing critical ethical themes and global market trends. The program culminates in a capstone project where you develop a comprehensive business plan for a real-world gaming venture. Key Program Highlights Master business strategy for both indie and AAA game development cycles Analyze global market trends, ethical considerations, and emerging technologies Develop expertise in game marketing, finance, project management, and publishing Gain a critical understanding of themes like gender and identity within games Create a professional business plan for a gaming venture in a final capstone project