Certificate Marketing and Sales of Food and Wine

Course Overview This certificate program provides the essential marketing and sales skills for a successful career in the dynamic wine industry. Students master core techniques in branding, pricing, and compliance while gaining invaluable hands-on experience. The curriculum bridges theory and practice through real-world application in our on-campus tasting room and at major industry events throughout the region. Key Program Highlights Hands-on experience in our fully operational on-campus tasting room Mastery of wine marketing fundamentals: branding, packaging, and pricing strategies Comprehensive understanding of government compliance and wine regulations Training in modern sales channels, including e-commerce and wine club management Networking opportunities at industry events and interactive wine release parties