MSc Sports Business and Analytics

Course Overview The MSc Sports Business and Analytics provides an advanced understanding of sport as a global industry, with a strong emphasis on how data and analytics drive strategic decision-making. You’ll explore the commercial, financial and operational challenges of sports organisations while developing the analytical and programming skills needed in today’s data-driven sports sector. Key Program Highlights Strong focus on sports analytics and its role in strategic and operational decision-making Interdisciplinary approach covering economics, finance, marketing and analytics in sport Development of practical programming and data analysis skills relevant to the sports industry Taught using world-leading expertise from the Centre for Sports Business Unique programme within a Russell Group university, combining sports business and analytics