BSc (Hons) Digital Business Analytics

Course Overview The BSc (Hons) Digital Business Analytics programme equips you to harness the power of data and analytics to drive strategic decision-making in modern organisations. Ideal for those who enjoy working with data, AI and statistical modelling, the course develops your ability to extract, interpret and communicate actionable business insights. Through structured progression and hands-on practice with industry-standard tools, you’ll build strong analytical, technical and professional skills—preparing you for data-driven roles across a wide range of industries. Key Program Highlights Explore core themes including business analytics, data visualisation, AI and predictive modelling. Develop foundational data literacy and statistical thinking in Year 1. Gain hands-on experience with Excel and Power BI in Year 2, followed by Python for advanced analytics in Year 3. Learn ethical data usage and apply analytics to real-world business challenges. Graduate ready for roles such as data strategy consultant, analytics manager or digital transformation specialist with strong global awareness and professional skills.