Bachelor of Arts in Fashion Marketing Management

Course Overview This course prepares professionals to manage the multidisciplinary complexities of the Fashion System, linking product ideation and development with marketing, communication, and distribution strategies. It combines cultural, design, and management perspectives to equip students with the skills needed to respond to digital transformation and sustainability challenges in fashion. Key Program Highlights Develop an integrated understanding of the fashion supply chain, from product development to marketing and distribution Build cultural, design, and management skills aligned with contemporary fashion systems Create brand vision and identity projects supported by digital communication strategies Explore innovative models of creative entrepreneurship and sustainable design within the fashion industry Design strategic processes that address the evolving demands of digital marketing and global fashion markets