MSc in Marketing Analytics and Data Intelligence (90 ECTS)

Course Overview The Master of Science in Marketing Analytics & Data Intelligence equips graduates and professionals with the advanced, practical skills needed to transform complex consumer data into successful marketing strategies. This program is designed to meet the high demand for experts who can forecast trends and influence critical business decisions through data-driven insights. Key Program Highlights Master practical techniques to analyze and interpret large volumes of consumer data. Learn to forecast market trends and make impactful, data-informed marketing decisions. Develop expertise in advanced data modelling and analytical tools. Translate data intelligence into actionable strategies to influence business outcomes. Build a vital skill set for high-demand roles in the growing field of marketing analytics.