MSc Digital Marketing and Analytics

Course Overview The MSc Digital Marketing and Analytics is a one-year full programme designed to equip students with the skills to navigate the data-driven marketing landscape. This course combines strategic marketing expertise with digital and analytical capabilities, preparing students to excel in the fast-evolving world of digital marketing. Key Program Highlights Explore key digital marketing principles, practices, and consumer behavior in the digital age. Develop expertise in marketing analytics, digital business strategy, and generative AI applications in business intelligence. Customize learning through optional modules such as Social Media and Reputation Management and AI Frontiers. Gain hands-on experience through industry projects and capstone research to solve real-world marketing challenges. Master analytics tools and create evidence-based marketing solutions to drive measurable business impact.