BA (Hons) Communication, PR and Advertising

Course Overview This course prepares you for a dynamic career in strategic communication, from PR and advertising to digital marketing, by teaching you how to craft compelling messages and influence target audiences. You will master both the theory and practical skills needed to navigate the global digital landscape, building a professional portfolio through hands-on projects. The program is uniquely accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering pathways to valuable industry qualifications. Key Program Highlights Accredited by the Chartered Institute of Marketing (CIM), providing a pathway to a Level 6 professional qualification. Earn the IDM Certificate in Digital and Data-Driven Marketing through an exclusive online assessment. Develop a professional portfolio of creative work through practical assessments in copywriting, advertising, and analytics. Explore the strategic intersection of communication, media, and business, from PR and regulation to political and health communication. Gain key transferable skills for employment in the evolving creative industries and global digital society.