BA (Hons) Media and Communications

Course Overview This BA in Media and Communications provides a comprehensive academic and practical understanding of today's dynamic media landscape, from social and promotional culture to global industry operations. You will develop critical analysis and hands-on production skills while exploring the ethical dimensions of creative work, building a professional portfolio for career advancement. The program is further enhanced by prestigious accreditations from both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM). Key Program Highlights Gain hands-on experience in digital content creation and apply critical theories to media production, PR, and advertising. Build a professional portfolio of assessment and creative work to significantly enhance your employability upon graduation. Choose from a range of elective modules to specialize in practical media production and diverse communication strategies. Earn a CIM Level 4 qualification to advance your tactical marketing skills and operate at a professional level. Become eligible for the IDM Certificate in Digital and Data-Driven Marketing through an accredited pathway.