BBA Marketing

Course Overview This Marketing major equips students with the strategic skills needed to create committed customers through comprehensive marketing functions including product development, branding, and data-driven promotion. The curriculum emphasizes sound decision-making based on customer, competitor, and market analytics while preparing students for real-world business challenges. A distinctive Professional Experience component ensures a smooth transition from academic studies to industry success. Key Program Highlights Hands-on Marketing Capstone consulting project with major regional firms Choice between a marketing internship or professional workshops led by executives Curriculum focused on data-driven decision-making and marketing analytics AACSB International accreditation at the highest possible level Consistently ranked among the nation's top business schools by Princeton Review and BusinessWeek