Course Overview
Course Overview This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, journalism, public relations, and digital media. Students can choose a specialized Bachelor of Science track or a broader Bachelor of Arts degree, both designed to develop strong professional, ethical, and critical thinking skills. The curriculum is enriched by hands-on experience through student-run media outlets and competitive internships. Key Program Highlights ACEJMC-accredited program offering both B.A. and specialized B.S. degrees in high-demand fields. Gain real-world experience with student media like the University Star newspaper and KTSW 89.9 FM radio. Specialize in cutting-edge areas like Digital Media Innovation, Electronic Media, Journalism, Advertising, or Public Relations. Compete nationally through award-winning student chapters of professional organizations like AAF and PRSSA. Develop a versatile skill set in strategic storytelling, content creation, and multimedia production.
Available Intakes
May 2026
CampusRound Rock Campus
CitySan Marcos
ModeFullTime
Duration48 Months
FeeUSD 20,000
May 2026
CampusSan Marcos Campus
CitySan Manuel
ModeFullTime
Duration48 Months
FeeUSD 20,000