(BAB/BSB: Bachelor of Arts in Business or Bachelor of Science in Business) Marketing/Hospitality and Tourism Track

Course Overview This marketing program equips you to become a strategic professional, adept at developing creative solutions and identifying customer needs to drive business success. At Murray State, you'll gain a comprehensive skill set through a diverse curriculum that blends communication, analytics, and global strategy. Graduate prepared to make an immediate impact in the dynamic world of marketing. Key Program Highlights Develop creative, real-world solutions for marketing goods and services Master the art of customer segmentation and targeting to meet market needs Build expertise in strategic communication and global market awareness Learn to apply scientific inquiry and data-driven decision making Prepare for a versatile career with a comprehensive, industry-relevant curriculum