BA (Single Honours) Graphic Design

Course Overview This BA Graphic Design program at the University of Roehampton focuses on the strategic and creative processes of building and managing brand identity. Students examine visual, verbal, and emotional elements of branding, including logo design and messaging, while applying concepts through case studies and practical projects. The curriculum covers brand development, storytelling, media strategy, and effectiveness evaluation, preparing graduates for careers in branding, marketing, and creative industries. Key Program Highlights Exploration of brand identity elements like logo design and tone of voice Application of branding in design, communications, and fashion contexts Hands-on learning through case studies and practical projects Coverage of fundamental graphic design principles and digital imagery Development of analytical, strategic, and creative transferable skills