PhD Marketing

Course Overview This Ph.D. in Marketing program is designed to transform students into pioneering scholars by training them to conceptualize abstract information and develop a comprehensive, research-based understanding of the marketing discipline. The curriculum provides an integrative learning environment focused on advancing marketing theory through high-quality, foundational research that addresses complex problems across multiple companies and time horizons. Graduates are prepared for distinguished careers as professors and researchers at leading universities and institutions. Key Program Highlights Focus on developing cutting-edge research that advances marketing theory and practice Integrative learning environment featuring critical-thinking seminars and dedicated research mentoring Training to conceptualize and synthesize abstract information to solve complex, large-scale marketing problems Preparation for a prominent career as a scholar, educator, and professor at a leading business school Access to the vast resources and network of one of the nation's largest business schools