BSBA Bachelor of Science in Business Administration - Sport Management - Sports Marketing

Course Overview The Bachelor of Science in Business Administration (BSBA) with a specialization in Sports Marketing at the American Institute of Applied Sciences in Switzerland (AUS) equips students with the essential management, marketing, and business skills to develop winning strategies in the dynamic global sports industry. This program integrates traditional business knowledge with hands-on, experiential learning through real-world projects and close industry links, preparing graduates for immediate professional success or further postgraduate study. Students benefit from a unique dual-degree opportunity, graduating with both a BSBA from AUS and a BBA from the accredited Tiffin University. Key Program Highlights Specialized curriculum focused on developing effective sports marketing strategies to build brand awareness and drive revenue Experiential learning through real-world projects, case studies, and simulations with a minimum of two activities per course Small, dynamic class cohorts with a 1:7 faculty-student ratio for personalized feedback and coaching Dual-degree pathway resulting in both a BSBA from AUS and a BBA from the US-accredited Tiffin University Instruction from experienced business visionaries who share real-life lessons and best practices