BA International Business Administration - Business Psychology (International Experience Track)

Course Overview This program merges the science of human behavior with core business principles to prepare you for a dynamic career in international management. You will gain expertise in both psychology and business administration, learning to apply psychological insights to real-world corporate challenges like marketing, sales, and talent management. The curriculum's global focus and integrated projects are designed to strengthen your intercultural and social competencies. Key Program Highlights Apply psychological principles to core business functions like marketing, advertising, and personnel selection Develop a unique skill set combining specialist knowledge in both business administration and psychology Gain global experience through optional semesters or internships abroad with dedicated support Master psychologically-informed strategies for employee motivation, talent development, and organizational efficiency Learn to shape positive work environments and drive business success through an understanding of human behavior