BA International Business Administration - Business Psychology (Fast Track)

Course Overview This Business Psychology program prepares you for a dynamic career in international management by merging core principles of human behavior with practical business applications. You will develop a unique expertise in both psychology and business administration, with a strong focus on intercultural skills for a global context. Key Program Highlights Gain a dual foundation in core business areas (marketing, sales, accounting) and applied psychology Develop essential social and intercultural competencies through integrated projects Specialize in key areas such as psychologically-based personnel selection and advertising psychology Option to gain international experience through a semester or internship abroad Acquire highly sought-after skills to improve workplace environments, team efficiency, and organizational success