Course Overview
Course Overview This Marketing BA program provides a comprehensive and critical exploration of modern marketing, blending core management principles with specialized expertise in digital strategy and consumer intelligence. You will develop the analytical and creative skills necessary to become an effective, socially responsible manager in a rapidly evolving global marketplace. The course is distinguished by its dual accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Leadership and Management (ILM), offering significant professional advantages. Key Program Highlights Study in a new £16 million campus featuring state-of-the-art, exclusive facilities for business students Gain dual professional accreditation from the CIM and ILM, enhancing your career prospects Develop expertise in cutting-edge areas including digital, social media, and marketing intelligence Critically examine the cultural, economic, and ethical responsibilities of marketing in society Enjoy the flexibility to switch to another business management degree after your first year
Available Intakes
September 2026
CampusLeicester Campus
CityLeicester
ModeFullTime
Duration48 Months
FeeGBP 19,700