BA Marketing

Course Overview This Marketing BA program provides a comprehensive exploration of how markets function culturally and economically, moving beyond basic business techniques to critically examine the digital, ethical, and sustainable realities of modern marketing. You will develop critical analytical skills alongside practical expertise in digital and social media marketing, preparing you for a managerial career across various sectors. The course is enriched by state-of-the-art facilities and dual accreditation from leading professional bodies. Key Program Highlights Study at a new £16 million campus with exclusive, state-of-the-art facilities Gain dual accreditation from the Chartered Institute of Marketing (CIM) and the Institute of Leadership and Management (ILM) Develop specialist expertise in digital/social media marketing and marketing intelligence Critically examine the ethical, sustainable, and cultural responsibilities of marketing in society Enjoy flexibility with a common first year, allowing you to switch to other business degrees