BS Digital Media Innovation

Course Overview This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, digital media, electronic media, journalism, and public relations. The curriculum balances essential theory with hands-on, practical experience to cultivate skilled, ethical, and innovative media professionals. Students can tailor their education by choosing a specialized Bachelor of Science track or a broader Bachelor of Arts degree. Key Program Highlights ACEJMC-accredited program offering both Bachelor of Arts and specialized Bachelor of Science degrees Gain real-world experience through student-run media outlets like KTSW 89.9 FM and the University Star Choose from specialized tracks in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations Opportunity to compete in national intercollegiate competitions with organizations like AAF and PRSSA Develop a professional portfolio through required internships and hands-on projects