Course Overview
Course Overview This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, digital media, electronic media, journalism, and public relations. Students gain hands-on experience through professional student media outlets and internships, developing the critical skills needed to become ethical and innovative media professionals. The curriculum offers both Bachelor of Arts and Bachelor of Science degrees, allowing for tailored education to meet individual career goals. Key Program Highlights ACEJMC-accredited program ensuring a high-quality, industry-standard education Hands-on learning through student-run media like the University Star newspaper and KTSW 89.9 FM radio Specialized majors in Advertising, Digital Media Innovation, Electronic Media, Journalism, and Public Relations Opportunities for professional development via national competitions and internships Option to add a Sports Media concentration to any Bachelor of Science degree
Available Intakes
May 2026
CampusSan Marcos Campus
CitySan Manuel
ModeFullTime
Duration48 Months
FeeUSD 20,000
May 2026
CampusRound Rock Campus
CitySan Marcos
ModeFullTime
Duration48 Months
FeeUSD 20,000