Course Overview
Course Overview This program provides a comprehensive foundation in mass communication, preparing students for dynamic careers across advertising, digital media, electronic media, journalism, and public relations. The curriculum balances essential theory with extensive hands-on experience, fostering the ethical and professional skills needed to become socially responsible media leaders. Students can tailor their education by choosing a specialized Bachelor of Arts or Bachelor of Science degree path. Key Program Highlights ACEJMC-accredited program offering both Bachelor of Arts and specialized Bachelor of Science degrees Gain real-world experience through student-run media outlets like KTSW 89.9 FM and the University Star newspaper Choose from specialized majors in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations Opportunity to participate in award-winning, national intercollegiate competitions Develop a professional portfolio through internships and hands-on projects
Available Intakes
May 2026
CampusRound Rock Campus
CitySan Marcos
ModeFullTime
Duration48 Months
FeeUSD 20,000
May 2026
CampusSan Marcos Campus
CitySan Manuel
ModeFullTime
Duration48 Months
FeeUSD 20,000