MA (Hons) Marketing

Course Overview This CIM-accredited MA (Hons) Marketing degree from Heriot-Watt University's Edinburgh Business School equips students with the strategic knowledge and practical skills to thrive in the modern marketing landscape. The program is built on three core future-facing themes: global, digital, and sustainable marketing. Students learn from internationally respected faculty who bring theory to life through real-world research, industry experience, and contemporary business case studies. Key Program Highlights CIM Accredited: Graduate with a prestigious Chartered Institute of Marketing qualification and fast-track access to further professional certifications. Future-Focused Curriculum: Master the three key pillars of modern marketing: global strategy, digital analytics, and sustainable practices. Industry-Connected Learning: Gain practical experience through an industry placement and learn from faculty with real-world expertise. Specialist Marketing Courses: Develop deep expertise through courses in branding, market research, consumer behavior, and trend analysis. Flexible Study Options: Choose between a standard four-year degree or an accelerated three-year path for eligible students.