BA Mass Media - Media Management, Promotion and Sales

Course Overview The Mass Media program at ISU offers a dynamic curriculum that blends the critical study of media history with hands-on professional practice. Students can specialize in either the business strategy of media through the Management, Promotion, & Sales track or its creative production via the Media Arts track. Key Program Highlights Choose from two specialized tracks: Media Business or Creative Media Arts. Gain practical, real-world experience at our student-run media outlets. Learn from a curriculum that balances foundational media theory with modern industry skills. Build your portfolio and resume with work for WZND Radio, TV-10, or The Vidette newspaper.