BS General Marketing

Course Overview This Marketing major provides a comprehensive foundation in the broad field of marketing while offering the flexibility for specialized, career-focused study. Students can tailor their education by choosing from six distinct career-track concentrations or opt for a deeper specialization through a formal sequence of study. Key Program Highlights Choose from six career-track concentrations including Advertising/Promotion and Marketing Research Pursue a formal specialization in high-demand areas like Advanced Marketing Analytics Gain expertise in both broad marketing principles and niche subfields Customize your degree based on your specific interests and career aptitudes Prepare for diverse marketing roles in business-to-business, retail, sales, and service industries