BS Mass Media - Media Management, Promotion and Sales

Course Overview The Mass Media program at ISU offers a dynamic curriculum that blends critical theory with hands-on practice. Students can specialize in either the business strategy or the creative production of media, preparing them for a wide range of careers in the evolving media landscape. Key Program Highlights Choose from two specialized tracks: Management, Promotion, & Sales or Media Arts. Gain a foundational understanding of media history and industry practices. Apply your learning through real-world experience at our student-run media outlets. Build a professional portfolio with work from WZND Radio, TV 10, The Vidette, and the Student Television Workshop. Develop both the creative and business acumen needed for a successful media career.