BS Public Relations

Course Overview This Public Relations major equips students with the strategic skills to manage and enhance communication between organizations and their key audiences. You will learn to research, plan, and execute effective campaigns that build reputation and foster positive relationships. The program prepares you to become a vital advisor to management in both private industry and public organizations. Key Program Highlights Master the full PR campaign lifecycle: research, planning, execution, and evaluation Learn to counsel organizational leadership on critical policy and communication strategies Develop expertise in managing relationships with employees, the public, and government entities Gain hands-on experience in monitoring and navigating complex organizational environments Build a portfolio of skills applicable to a diverse range of industries and sectors