MA Marketing

Course Overview This CIM-accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School prepares you for a successful career by blending core marketing principles with the latest industry trends. You will be taught by internationally respected faculty who bring theory to life through their own research and real-world business case studies. The program is meticulously designed to equip you with the practical skills needed to navigate the dynamic challenges of both B2C and B2B marketing landscapes. Key Program Highlights CIM (Chartered Institute of Marketing) accredited degree enhancing professional recognition Curriculum integrates responsible marketing, data analytics, and consumer insights with core essentials Learning driven by faculty research and industry experience with real-world business case studies Innovative courses focused on contemporary challenges like sustainability and digital marketing Common first year provides a strong foundation in key business disciplines