Bachelor of Major in Marketing

Course Overview This marketing major prepares students to expertly develop and manage consumer audiences, creating vital pathways for organizations to connect their products to the market. Graduates will be equipped with the strategic and managerial skills needed to excel in a dynamic global business environment. Key Program Highlights Master strategies for both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing Analyze consumer behavior to drive effective marketing campaigns and product placement Understand and leverage global marketing trends and international strategies Gain expertise in sales leadership, retail management, and channel distribution Develop comprehensive strategic planning and brand management skills