BA Advertising

Course Overview UNT's Bachelor of Arts in Journalism with a concentration in Advertising provides the hands-on creative and strategic skills needed to excel in today's competitive advertising and marketing landscape. You will learn to craft compelling campaigns across multiple media formats using state-of-the-art technology, all while being mentored by industry-experienced faculty. This program prepares you for a dynamic career in agencies, corporations, and non-profit organizations. Key Program Highlights Gain extensive hands-on experience with state-of-the-art technology in multimedia labs Develop competitive visual creative and copywriting skills for multiple media platforms Learn by doing real work for real clients through student-managed agencies like SWOOP Advertising Build a professional portfolio with actual campaigns, advertisements, and social media content Receive career mentoring and advising from professionally trained faculty with industry experience