BA (Hons) Digital Media and Marketing

Course Overview This course equips you with cutting-edge skills in both the strategic analysis and hands-on creation of digital media and marketing content. You will learn to develop compelling campaigns across various platforms while critically evaluating their societal impact and ethical considerations. The program's strong industry connections and focus on professional development ensure you graduate career-ready with a robust portfolio. Key Program Highlights Dual focus on strategic marketing theory and practical content creation skills Ethical curriculum examining the societal impact of digital media Direct industry engagement through Keele's unique campus business partnerships Tailorable modules in areas like scriptwriting, filmmaking, and marketing analytics Capstone project choice between an academic dissertation or real-world client work