Bachelor of Science in Advertising and Public Relations

Course Overview Why Study RIT's Advertising and Public Relations Degree Creative, Managerial, and Digital Edge : Courses in digital media, campaign and message design, and emerging tech—including AI—prepare you to engage audiences where they live today Jobs at Leading Organizations : Our graduates work for Apple, Disney, Blue Bear Creative, Caribou Coffee, CGI Communications, and many more Hands-On Experience : A required co-op and student agency experience puts your classroom learning into practice, buildings skills and connections before you graduate Flexible Pathways : Customize your studies with minors, immersions, or accelerated programs that let you pair your degree with law, business, or education At RIT, the study of advertising and public relations combines the creative, strategic, and management sides of advertising with the relationship-building power of public relations, equipping our grads to excel at advertising agencies, public relations firms, internal corporate or nonprofit communication teams, brand management, event planning, and more. You’ll learn how to: Plan effective communication campaigns Design eye-catching and persuasive advertisements Create digital content Manage media strategies across both traditional and online platforms Personalizing your educational path, you’ll choose electives in areas such as social media strategy, analytics, or new media design and build practical skills in: Visual communication Digital advertising Multimedia storytelling Writing Media planning Exposure to the industry and opportunities for real-world experiences are fun and fundamental to the RIT advertising and public relations major. Key Program Highlights Through Technically Speaking , our student-run, faculty-led advertising and public relations agency, you can work directly with real clients on real projects—an invaluable way to build your portfolio, confidence, and professional experience Beyond the classroom, we visit advertising and PR agencies during agency crawls, connect with professionals at networking events, and compete in local and national competitions including the Public Relations Society of America (PRSA) Rochester Pitch Competition and the American Advertising Federation’s National Student Advertising Competition How Can You Customize Your Education for Your Career Goals? As an advertising and public relations student at RIT, you’ll have endless ways to level up your degree Whether you choose an immersion, a minor , or even a double major , you can shape your education around what excites you and build skills that future employers will appreciate Think of it as designing a college experience that’s uniquely yours