Bachelor of Science in Marketing

Course Overview Why Pursue a Marketing Degree at RIT Industry-driven curriculum encompasses new media marketing, social media analytics, search engine optimization, and data visualization. Build vast alumni and professional connections, and participate in exciting extracurricular activities and opportunities, including national and international marketing competitions. Key Program Highlights Join the Marketing, Advertising, and Public Relations Club , which hosts company tours, guest speakers, networking opportunities, and conferences Latest industry trends and software taught by top faculty and industry practitioners with leadership from the Marketing Advisory Board Marketing is a critical element in the success of modern business operations The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager RIT’s bachelor of science in marketing focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior