BA Public Relations

Course Overview This Bachelor of Arts in Journalism with a concentration in Public Relations provides extensive hands-on experience to master the art of persuasion and strategic communication. Students learn to build and maintain a positive public image for a diverse range of organizations, from corporations to non-profits, using state-of-the-art technology and multimedia platforms. The program emphasizes ethical communication and prepares graduates for successful careers through real-world client work and professional mentoring. Key Program Highlights Gain extensive hands-on experience in state-of-the-art multimedia labs with the latest technology and software Develop professional skills by working on real campaigns for real clients through student-managed agencies like AGENZ Public Relations Learn to create strategic materials including news releases, social media strategies, public service announcements, and websites Receive dedicated career advising and mentoring from professionally trained faculty and staff Build a portfolio through internships, case studies, and campaign development for a competitive career advantage