BS in Marketing

Course Overview Geneseo's marketing program prepares you to excel in the fast-paced, data-driven marketing industry. You will master the latest digital trends and practices that employers demand for roles in advertising, social media, and brand management. The curriculum provides a robust foundation in business fundamentals while developing essential communication and critical thinking skills. Key Program Highlights Focus on high-growth areas like digital marketing, social media, and marketing automation Strong business core in economics, finance, ethics, and technology Development of in-demand skills in communication, critical thinking, and teamwork Preparation for diverse careers in advertising, market research, sales, and brand management Curriculum designed around current marketing trends and the evolving customer journey