BA Public Relations - New Media Emphasis

Course Overview CBU's Public Relations program equips students to become strategic communication experts who build and maintain vital public relationships for organizations. The curriculum masterfully blends traditional PR principles with modern digital strategies, all within a strong ethical framework. Key Program Highlights Master core PR competencies in writing, media relations, and crisis communications Develop and execute cutting-edge social media and digital marketing campaigns Learn to build and protect an organization's brand and reputation Gain hands-on experience in strategic storytelling and effective messaging Ground your skills in a foundation of professional ethics and responsibility