BA Public Relations

Course Overview CBU's Public Relations program prepares you to become a strategic communicator, adept at building and maintaining an organization's vital public relationships. You will master the essential skills of PR writing, media relations, and digital strategy within an ethical framework that emphasizes authentic branding. Key Program Highlights Master social media strategies and digital content creation Develop expertise in media relations and crisis communications Hone professional-level public relations and campaign writing skills Build effective, integrated marketing and PR campaigns Grounded in a strong foundation of ethics and brand management