BS Marketing

Course Overview This comprehensive marketing program equips students with the foundational concepts and modern tools used by industry professionals to solve real business challenges. The curriculum balances essential theory in consumer behavior and market research with hands-on, team-oriented projects and simulations. Students gain practical experience through internships, co-op programs, and leadership opportunities within the campus American Marketing Association chapter. Key Program Highlights Master core marketing principles, consumer behavior, and advertising strategies Apply knowledge through team projects tackling actual business problems Explore cutting-edge topics in e-marketing, social media, and integrated branding Gain leadership experience by participating in the student-run AMA chapter Access valuable hands-on learning via internships and co-op programs