BA Public Relations

Course Overview This comprehensive public relations program equips students with the strategic communication skills needed to excel in a dynamic media landscape. The curriculum masterfully blends theory with hands-on practice, from persuasive writing and media relations to ethical campaign development and public opinion research. Students graduate prepared to offer expert counsel and implement effective PR strategies for real-world clients. Key Program Highlights Master core skills in strategic writing, critical thinking, and media relations Learn from faculty who offer both leading academic and real-world practitioner perspectives Gain hands-on experience through case studies and active PRSSA chapter projects Build a professional network with exclusive access to industry speakers and events Pursue a wide array of recommended internships and community involvement opportunities